专业名称：会展经济与管理

培养目标：本专业培养德、智、体、美全面发展，掌握现代会展及旅游管理基础理论、专门知识和专业技能、具有国际视野、管理能力、服务意识、创新精神，能够从事会展及旅游业相关的经营、管理、策划、规划、咨询、培训等工作的高素质应用型会展管理复合人才。

核心课程：旅游学概论、经济学、会展市场营销、管理学、财务会计、旅游接待业、旅游目的地管理、旅游消费者行为、会展管理概论、会展项目管理、会展策划与设计等。

师资情况：拥有国际化高水平双师型师资队伍，且本专业学科带头人丁萍萍教授是连续两届浙江省教学成果奖获得者，省特色专业、省教学团队、省精品课程主持人，省部级优秀教师。

专业特色：

1)外语+战略彰显现代国际会展行业的人才培养；

2)汇聚国内外学界与业界的高水平双师型师资队伍；

3)校企深度合作；

4)毕业直通，创业、就业、国外深造链条完整。

就业方向：在政府商务、文化及体育等部门从事行业管理工作，在展览、会议、旅游、婚庆、节庆、体育赛事策划等单位从事会展相关工作，大中型公司的营销策划等相关工作。

职业技能证书：会展策划师、会展设计师、注册会展经理等。

Major: Event Management

Objective：The Program for Bachelor in Event Management is aimed at developing high-qualified, global-minded and application-oriented talent with a good command of the English language, proficient cross-cultural communication skills and high overall quality. Graduates from this program are expected to competently serve the fields of event industry.

Core Courses: Introduction to Tourism, economics, marketing in the event industry, management, accounting, tourism destination management, Tourist Behavior, introduction to event management, project management, event planning and design

Our faculty: We have an Internationalized, dual-professional, high-level teaching team. Our academic leader, Prof. Ding Pingping, who twice achieved province-level teaching achievement reward, is in charge for province specialty and province-level excellent course as well.

Features:

1)Foreign Language + Strategy；

2)University- Industry Partnership

Employment opportunities: Graduates will be engaged in the management position of government, business, cultural and sports department, various event planning and marketing planning.

Certificates:Certificated Exhibition Management，Events strategistCertification , Events designerCertification , etc.